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January 8, 2016

Fluff is Evil: A Primer on Planning Great White Paper Content – Part 2: Infusing Your Strategic Messages

January 8, 2016 by Heather Frappier blog post, Uncategorized

Share This:This post builds on the previous post about choosing a topic for a meaty white paper that delivers real value to your customers and your company. Obviously, all marketing content is intended to

January 8, 2016

Fluff is Evil: A Primer on Planning Great White Paper Content – Part 1: Narrowing a Topic

January 8, 2016 by Heather Frappier blog post, Uncategorized

Share This:“Don’t waste your time on useless work, mere busywork, the barren pursuits of darkness. Expose these things for the sham they are.” –Ephesians 5:11-21 Even God hates fluffy writing. But it’s so hard

January 5, 2016

The 411 on Discovery Calls

January 5, 2016 by Heather Frappier blog post, Uncategorized

Share This: The first call with a freelance writer should tell you everything you need to know about whether this person is a good fit. Some of the clues are obvious: for instance, does