A white paper presents a technical solution to a business problem. A case study tells the story of a specific implementation. But sometimes you need to explain more about your place in the market or your product’s unique benefits.
An ebook can be used to develop your company’s position as a thought leader or to describe a complex product. It can be as technical as a white paper, as reader-friendly as marketing collateral, or anywhere in between. Once you define the problem your ebook must solve, Machines & Words can help you determine which information to present and how to present it.
There are many other ways to use this easily updated product.Call 410-687-6878 to talk about how you can use a book to shorten your sales cycle and extend your brand.