Make Your Collateral Easy for Your Reps to Use
No matter how great your collateral is, it can’t achieve ROI unless your reps use it. But do your reps know how to deploy the collateral to the best effect? With a sales tool user guide, you’ll get the most out of your marketing investment and and help your reps close more deals more quickly.
Your sales tool user guide that lays out which pieces of collateral to use for specific situations, and at what points in the sales cycle to use them. This is the intelligent way to connect content marketing with the sales process.