January 8, 2016
Dullness is Deadly
Share This:I don’t understand why some people (not you, of course) think it’s okay to write boring material for technical readers. What have technical people done to the rest of us? Why are they
January 8, 2016
Fluff is Evil: A Primer on Planning Great White Paper Content – Part 2: Infusing Your Strategic Messages
Share This:This post builds on the previous post about choosing a topic for a meaty white paper that delivers real value to your customers and your company. Obviously, all marketing content is intended to
January 8, 2016
Fluff is Evil: A Primer on Planning Great White Paper Content – Part 1: Narrowing a Topic
Share This:“Don’t waste your time on useless work, mere busywork, the barren pursuits of darkness. Expose these things for the sham they are.” –Ephesians 5:11-21 Even God hates fluffy writing. But it’s so hard