January 28, 2016
Thought-o-matic: Plan your thought leadership strategically
Share This:Everybody wants to develop thought leadership. Companies see the value in controlling the talking points relevant to their markets, and individuals understand that earning the epithet ‘thought leader’ will lend gravitas to their
January 8, 2016
Dullness is Deadly
Share This:I don’t understand why some people (not you, of course) think it’s okay to write boring material for technical readers. What have technical people done to the rest of us? Why are they