The PCI Security Standards Council just updated the standard, and that’s good news for content creators with compliance-conscious customers. Here are a few ideas for quick and dirty content you can create in-house. Big impact—little effort.
Jay Gitomer of Machines & Words helps companies selling complex technologies expose the real business value of their solutions and shorten their sales cycles with white papers, case studies, and slicks written in plain English. Over a decade of marketing experience in the tech industry has given her an understanding of strategy, technology, and B2B markets that translates into content that connects with your customers. Jay teaches digital marketing at the graduate level and is certified in inbound marketing by HubSpot. She is a graduate of Sarah Lawrence College and has an MA in English Literature and Creative Writing from NYU. Jay’s secret shame is her mild obsession with true crime podcasts.