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MACHINES & WORDS [the business of technology in plain english] silver books
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case studies

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Products for Sales Teams

Selling Tool
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Comparison Matrices
User Guides for the Tools

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Take Control of the Conversation with a Comparison Matrix

You're often competing against companies that can get the customer the same result but in a different way. It can be challenging to explain to a customer why your solution is the best choice.

A comparison matrix lays out your strengths in an easily-scanned single sheet. When your company is the one that makes the sheet, your company is the one that controls the conversation.

We help you organize and present your competitive intelligence so that the comparison matrix presents a persuasive argument, not just a bunch of facts. We help you direct the flow of logic that will result in a win for your company.

Let us help you close deals with quality content marketing created by industry veterans for sales reps. Email or call 410-687-6878 to see how we can help you increase your revenue.
 
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