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MACHINES & WORDS [the business of technology in plain english] silver books
white papers

case studies

sales tools that work

custom sales presentations on tap

Products for Sales Teams

Selling Tool
Objection Sheets
Comparison Matrices
User Guides for the Tools

Content Your Reps Will Use

Machines & Words focuses on content marketing that sales reps want to use.

According to studies by IDC Research and the American Marketing Association, 50-90% of marketing collateral provided to sales reps is never used. M&W aims to provide content that sales teams will want because it helps them close deals. 

Selling Tool
A one-stop doc that presents objections, competitor info, pricing, pricing comparison, sales process, and anything else your sales reps need. Learn more. 

Objection Sheets
Arm your sales reps with a single document that presents common objections and teaches them how to overcome them. Learn more.

Comparison Matrices
Are you in a competitive space? Your reps can show their customers exactly how your product stacks up in the market with a single comparison matrix. Learn more.

User Guides for the Tools
Sales reps often say that they don't use marketing collateral because they're not sure when in the sales cycle it should be deployed. Overcome that by giving your reps a guide that shows exactly how they can optimize the collateral. That wins you deals and increases your ROI on your collateral. Learn more.

Call us to talk about:
  • Your most-heard objections
  • The typical problems you experience in the sales process
  • The messages you need to share with your customers
Let us help you close deals with quality content marketing created by industry veterans for sales reps. Email or call 410-687-6878 to see how we can help you increase your revenue.

services | portfolio | clients | company | contact
silver books | sales rep's answer book | white papers | case studies | presentations on tap | marketing retainer services

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